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ISI Soles presents a collection color is for all
The new soles include a graphic symbol that helps people who are color blind to understand the color of the shoes they buy.
Today, wepresented at Lineapelle, in Milan, the new soles collection, which aims to help people who are color-blind to better understand the color of the shoes they buy.
This collection is the result of a partnership with ColorADD, a Color Identification System that seeks to guarantee the full integration of a colorblind audience whenever color is a determining factor in communication. Developed based on the three primary colors represented by graphic symbols, the ColorADD code is based on the concept of “addition of colors”, allowing the colorblind person to relate the symbols and easily identify the entire palette. White and black appear to guide the light and dark tones. The code becomes a “mind game” simple and easy to memorize and apply in everyday situations!
The soles of the new ISI Soles collection have a graphic symbol, developed by ColorAdd, which represents the color of the soles. Therefore, they are color-inclusive soles.